Some wanted their corporations or organisation to be seen publicly standing against corruption. The walk against corruption was designed to raise awareness about corruption and to raise funds for the "Siaguru Endowment Fund;" a trust fund named in honour of TI PNG's founding Chairman Sir Anthony Siaguru. The proceeds of the walk - K92,000 (US $31,194) will be put toward developing a large capital base to support funding of the operations of TI PNG.

“It is our vision that this event will eventually become a national event with people in every urban centre in PNG walking to express their anger and disapproval of corruption" said Mrs. Emily Taule, TIPNG's Executive Director.

The walk was scheduled for one week before Papua New Guinea’s Parliamentary elections from 30 June through 10 July. The last elections in 2002 suffered from strong irregularities with electoral rolls inflated as much as 300 percent especially in remote areas. According to Mike Manning, Director of TI PNG, this didn’t just include dead people but people who have never existed, adding that toddlers and babies are routinely enrolled as voters. Manning said that Transparency International is trying to have observers in all of Papua New Guinea's 109 electorates through the use of volunteers from its Community Coalition Against Corruption, to expand the influence of civil society on this and future elections.