Designed to draw attention to the government’s lack of transparency, in particular related to the area of political finance, and to draw attention to the inadequacy of the recently passed bill on access to information, the campaign placed a giant magnifying glass in front of the National Congress, the Casa Rosada (Presidential Palace) and the Judicial Palace.

Poder Ciudadano used this highly visible campaign to raise awareness of its work and to criticise the government’s lack of transparency. The visibility of the advocacy campaign drew a lot of media attention.

Since its completion, the campaign has received several advertising awards, including Bronze in The Clio Awards, the world’s most recognized international advertising awards competition, Bronze in the Cannes Lion in the category of ambient outdoor, and the “silver tooth” from the Circle of Creative Angentinians.